Mog is a character created by Judith Kerr for her illustrated children's novels. She gets up to all sorts of mischiefs and always ends up creating a negative impact on her owners, but the problem is always resolved and always ends in a happy outcome for mog and her family.
As an effective advertising technique, sainsbury's have taken this well loved tabby cat and brought her from the page to the screen in a Christmas advert, bringing her to life with 3D CG graphics. However they haven't made her look realistic, they have kept her illustrative style which I think is brilliant , this also keeps her easily distinguishable to children and makes the advert more magical as children find Christmas really special and relating mog to Christmas , as a result makes mog more special in their eyes. It is also a great money making scheme because of this effect , children are going to love any merchandise that comes out, we have seen evidence of this as mog the cat sold out instantly on her first sale day.
The animators have also successfully brought to life all her traits that are depicted in the books and her personality through her emotions.
Overall I think this is a great advertising strategy and therefore money making technique for sainsburys, involving mog in the spirit of Christmas and making her available physically in merchandise to children.
As an animator is is most interesting watching the making of video:
Which details in depth the process the animators and production team went through to bring mog to life. From the software to screen.
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