We Are All Connected - WWF Advert

This animation is an example of how we are using CG to replicate particular aesthetics captured through hand-drawn and stop-motion. Something we are seeing rather common in the animation industry, present in The Gruffalo and its recent sibling Stickman. This is something I am very interested in as an inexpensive solution to create even more beautiful animations than those arguably achieved through those relatively outdated mediums in todays animation industry. In this animation, oragami and papercraft effects are used to reflect the natural element of the wildlife in the animation and the natural veins that run through them because of the closeness they have towards the natural earth. How animals have so much to offer to the earth, bees pollinate the plants etc, a contrast to humans who have nothing to offer except destruction.

This animation is very thought-provoking. Riddled with messages on humans effect on our environment. The starting scene of the pins in the corkboard, the corkboard is composited very much like an uneven surface of earth. A motif therefore on how we are stabbing the earth with our utensils to reap oil and metaphorically as we burn the oil and in turn we place our own pin in the earth, our own carbon footprint. Further complementing this motif is the cigarette which creates a forest fire, as we burn the earth to reap its materials, deforestation for example. Then, scrunched up mountains of paper resemble ice caps and we are reminded of its diminishing state as a result of our influence on this earth. The ink in the water reflecting the oil we pollute the sea with, having great effects on the wildlife above and in the sea.

Ending on the thought provoking sentence; "we are all connected" Meaning we are connected to the wildlife through this beautiful earth that we share. Yet our influence is harming them, we make species extinct due to our pollution making temperatures rise. These beautiful creatures.

The making of video;



It is great to see the evolution from the animatic to finished composited piece. Whats also intersting is amount of motion and detail present in the animatic, because of how the camera is near-constantly panning through scenes, motion was a vital factor needed to demonstrate clearly to the animators. The realistic movements of the animals is executed perfectly, especially the heron trying to get out of the oil but struggling because of its thickness tainted upon its wings.